Emerge Is Brewing What’s Next

Emerge is stepping into a new chapter of growth with the addition of 7 Brew to our portfolio.

The opportunity represents more than an expansion into a fast growing beverage concept. It brings Emerge into a brand with remarkable momentum, a distinctive service model, and a culture that strongly aligns with the way we believe businesses should grow.

Why 7 Brew?

7 Brew has quickly become one of the fastest-growing concepts in the industry, surpassing $1.2 billion in systemwide sales in 2025 while continuing to open a significant number of new stands across the country.

The growth and momentum are incredible. But after spending time with 7 Brew, what excites us most isn't the numbers.

It's the “7” energy.

The Energy and Momentum is Contagious

You know you're getting close to a 7 Brew stand because you can hear the music. There is life in the stands. Brewistas are moving, laughing, making drinks and genuinely engaging with guests. There is an excitement that extends from the team to the customer, and it is contagious.

For Emerge, that immediately felt familiar.

One of our core values is Love creating environments where people feel valued, supported and excited to be part of something. At 7 Brew, their rallying call of Cultivate Kindness brings that same idea to life in a powerful way.

While working alongside our team in our Colorado stand, I noticed a keychain that captured the culture perfectly:

Start each day with a grateful heart. Always be humble. Be fearlessly authentic. Never judge. Forget the mistake, remember the lesson. Always build each other up. Cultivate Kindness.

That isn't just something written on a keychain. You can see it in the operation.

A Culture You Can Feel

What has impressed us most is how intentionally 7 Brew protects the experience for both its Brewistas and its guests.

The leadership team is exceptional. They bring energy, intelligence, humility, passion and tremendous talent, combined with a relentless drive to make the Brewista and customer experience the best in the industry.

And they don't compromise on it.

They want people working in the stands to have a great time making drinks, interacting with guests and being part of the team. The expectation is high performance, but there is joy in how the work gets done.

That combination is special.

The innovation is equally exciting. From the stand design and operating model to the incredible variety of drinks and the way teams interact with guests, 7 Brew has created an experience that feels different from a traditional restaurant or beverage concept.

And behind all that energy is an operations support system that has been incredible. We've been impressed by the accessibility, knowledge and genuine commitment of the people supporting franchisees and their teams.

Why It Fits Emerge

At Emerge, we have always believed growth should create opportunity for people.

We want great operators. We want disciplined execution. We want to develop leaders. But we also want to build businesses where people enjoy coming to work and guests can feel that energy when they walk through the door—or, in this case, drive through the stand.

7 Brew gives us another opportunity to do exactly that.

It is innovative. It is energetic. It is fun. It brings a lot of joy to the people who work in the stands and the guests they serve.

Cultivate Kindness is more than a great rallying call. It represents a culture that fits naturally alongside Emerge's commitment to Love.

We couldn't be more excited about what's ahead.

7 Brew is an awesome brand, led and supported by incredible people, and Emerge is proud to be part of it. The next chapter has begun for us, time to start building these awesome stands!